> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ruleinside.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Plans, limits and what happens at the limit

> Every limit your account can reach, and what RuleInside does when you reach it.

This page lists the limits that apply to your account and what happens when one is reached. For prices and what
each plan includes, see [ruleinside.com](https://ruleinside.com) or ask our team.

## Minutes

<AccordionGroup>
  <Accordion title="Monthly and annual plans (Lite, Starter, Growth, Scale)">
    Your plan includes a number of minutes each month, on annual plans too. If you use more, the extra time is
    billed as extra usage. Your assistant keeps working: nothing is paused because the included minutes ran out.
  </Accordion>

  <Accordion title="Pay-as-you-go minute bundles">
    You buy a bundle of minutes. Your portal tells you when you have used 80% of it and again at 100%.

    When a bundle runs out, the same bundle is bought again automatically with your saved card. This happens at
    most twice in one billing period; after the second extra bundle, no further bundle is bought automatically in
    that period. A bundle is bought again only when a card is saved on your account and the 80% or 100% notice has
    reached you.
  </Accordion>

  <Accordion title="Minutes do not last for ever">
    Each batch of minutes credited to a pay-as-you-go account is valid for 12 months from the day it is credited.
    Minutes you have not used when your subscription ends are not refunded.
  </Accordion>
</AccordionGroup>

## Calls and messages to your customers

These limits protect the people you contact and apply to every account. See
[How calling rules protect your customers](/outbound-rules) for all the checks.

| Limit | Value |
| - | - |
| Calls to one person | At most 5 in any 7 days, counting calls that were not answered |
| WhatsApp marketing messages to one person | At most 4 in any 7 days |
| Calling hours | 8:00 to 21:00 in the person's own time zone, unless you set other hours |
| Attempts per person in one campaign | At most 3, at most 2 in one day, at least 1 hour apart (3 hours unless you choose otherwise, up to 7 days) |

## Daily calls for your account

Each account can place a set number of outbound calls in any 24 hours:

| Plan | Calls in 24 hours |
| - | - |
| Lite | 500 |
| Starter | 1,500 |
| Growth | 5,000 |
| Scale | 15,000 |
| Pay-as-you-go | 1,500 |

When a campaign would go over this number, the people beyond it are not called at that moment. What happens next
depends on where they were:

* **People left out when you launch the campaign** are tried again by that campaign, up to one day of your cap per
  launch, starting an hour later or when their calling hours next open, for up to about a day. The launch result
  says how many will not be tried again.
* **People being retried, or waiting for their calling hours**, are tried again about an hour later, for up to about
  a day.
* Anyone still not reached after that is not called by that campaign.

## Campaigns

| Limit | Value |
| - | - |
| People in one campaign | Up to 5,000. A larger group is cut to the first 5,000. An uploaded list holds at most 1,000 rows |
| Calls at the same time | Lite 3, Starter 5, Growth 10, Scale 20, Pay-as-you-go 5. A higher setting is lowered to your plan's number |

## Your website assistant

Your website assistant can start a limited number of conversations each day, set from your plan's minutes:

| Plan | Conversations a day |
| - | - |
| Lite | 330 |
| Starter | 660 |
| Growth | 1,450 |
| Scale | 2,110 |

The day resets at midnight UTC. Your portal tells you when half of the day's conversations are used and when all
of them are; after that, new conversations start again the next day. Contact us if your store needs more.

## Files and lists

| Limit | Value |
| - | - |
| Contacts imported in one go | 1,000 |
| Contact or campaign file uploaded from the portal | 8 MB |
| One knowledge base file | 21 MB |

## Agents

There is no limit on how many agents you create. Your plan sets how many agents our team builds and manages for
you.

## When a payment fails or your subscription ends

* **A payment fails:** your account keeps working while the payment is retried.
* **It stays unpaid after the retries, or the subscription is paused:** your account is paused. Campaigns cannot
  start, WhatsApp messages cannot be sent, and the website assistant stops. Opting people out still works.
* **You cancel:** your plan runs until the end of the period you have paid for. When the subscription ends, minutes
  you had not used end with it.


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